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For Ultra Doux, Moving Frame created a vibrant CGI and AI video content campaign inspired by the product’s grape formula and sensory freshness. The creative idea was to transform haircare into an immersive brand experience — not just showing the product, but bringing its world to life. Through grape-shaped hot air balloons floating above iconic Lebanese landscapes, the campaign turned vineyard freshness, vitality, and indulgence into a playful visual story made for social media. The project combined CGI animation, AI-generated visuals, creative concept development, and video content production to create a bold and memorable brand moment. Each scene was designed to feel cinematic, fresh, and engaging, blending realistic environments with surreal branded elements that instantly connect back to the Ultra Doux grape universe. This campaign reflects Moving Frame’s approach to modern advertising: using CGI, AI, 3D animation, and creative storytelling to help brands create content that feels visually powerful, social-first, and impossible to ignore.